NeonCow was born from a single, unforgettable moment—standing in New York City, surrounded by neon lights. The energy and vibrancy sparked an idea: Why not bring this magic to the UK? But with a modern, energy-efficient twist to help businesses and venues stand out.

Founder Jack Quddus had always been drawn to neon, fascinated by American salvage shows where collectors uncovered vintage treasures. That passion led to late-night experiments in his mother’s kitchen in Stirchley, Birmingham, which quickly grew into a thriving business, shipping custom LED neon signs worldwide.

Today, NeonCow creates high-quality, custom signs for brands like Harvey Nichols, Aston Villa, Smirnoff, and Ja Rule, while also helping independent businesses bring their vision to life. One standout moment was delivering a neon version of a customer’s logo—after a decade in business, seeing his brand in neon brought him to tears.

The brand has become Birmingham’s go-to neon sign company, collaborating with venues and creatives worldwide—because every space deserves the best.